Elevate your healthtech venture with expert guidance.

Strategic GTM Advisory for Early-Stage and Small-Cap Tech

McCarthy Solridge partners with PE, VC, and founder-backed platforms to architect go-to-market strategy, accelerate execution, and build commercial maturity across B2B verticals.

Go-to-Market Strategy for Early-Stage and Small-Cap Tech

From buyer segmentation and pricing design to field execution and strategic GTM alignment, McCarthy Solridge helps VC- and PE-backed tech companies commercialize with precision.

Client Results & Engagements

Select engagements showcasing how McCarthy Solridge delivers measurable GTM impact for early-stage and small-cap technology ventures.

PE-Owned Cleantech SaaS

Repositioning High-Margin IP Post-Strategic Drift

Challenge:

Misaligned GTM focus stalled growth; legacy pricing failed to support recurring revenue.

Approach:

Redesigned pricing for SaaS alignment. Signed first logos under the new model.

Result:

Valuation grew 7x over three years.

Health Tech

GTM Realignment Post-Series B

Challenge:

Undefined ICP and sales process stalled post-Series B pipeline growth.

Approach:

Built payer segmentation and ABM strategy targeting strategic accounts.

Result:

Two strategic logos signed within 12 months.

Insights

Gain a competitive edge with our expert insights and updates in tech.

Provider Data Isn’t the Product—Workflow Impact Is

Health plans don’t buy “clean data”—they buy operational relief. Provider data vendors that win are those who align to payer workflows and prove impact on downstream bottlenecks. The differentiator isn’t accuracy—it’s go-to-market strategy.

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Industry Expertise

Your GTM Execution Partners

Accelerating commercial traction and operational readiness for VC- and PE-backed technology companies.

What services does McCarthy Solridge provide?

We architect and operationalize GTM strategy—covering buyer segmentation, pricing, marketing performance, and sales enablement—for scaling tech platforms.

How do you improve execution?

By building GTM engines that align to how buyers purchase—optimizing messaging, targeting, and performance metrics across the funnel.

What is your engagement model?

We work directly with founders, commercial teams, and portfolio operators to convert strategic goals into tactical wins and measurable growth.

Why do VC- and PE-backed companies choose McCarthy Solridge?

Because we help growth-stage teams define their market, sharpen positioning, and execute go-to-market plans with precision—before the next board meeting.

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